Introduction: When we shop online, sign up for a free trial of a “Prime” membership, or get locked into an “auto-renewing” subscription with a single click do we fully understand what we’re signing up for, for how long, and what the terms are? While it seems simple, the FTC in the US found that many consumers experienced being enrolled in subscriptions due to misunderstandings or confusion.
In this case, Amazon was accused of enrolling consumers in unwanted subscriptions—particularly Amazon Prime—and making the cancellation process difficult when they wanted to opt out. The FTC stated that this constituted consumer harm, and this settlement was reached as a result.
What is the settlement? Details
The FTC alleged that Amazon enrolled people in Prime memberships through “challenged enrollment flows” (for example, triggered when selecting shipping options on the website or on the checkout page) without providing full information or intentionally making it difficult to cancel the membership.
Amazon agreed to a total settlement amount of $2.5 billion including a $1 billion civil penalty for the FTC and $1.5 billion in consumer redress for consumers Approximately 35 million Prime members are potentially eligible for this settlement.
The maximum per-person payment will be approximately $51 (about fifty dollars), if you are Eligibility period This applies to US-based Prime subscribers who enrolled or attempted to cancel their membership between June 23, 2019, and June 23, 2025 In return, Amazon must also improve its subscription processes (enrollment and cancellation flows)such as clear “I don’t want it” buttons, clear disclosure of membership terms, etc.
Why is this case so important?
- This is one of the largest civil penalties in the FTC’s history; a $1 billion fine is a significant amount by any measure.
- It’s a major warning on consumer law and digital subscription models signaling that large companies can be held accountable for deceptive practices.
- If you’re a typical customer and have subscribed to a service model, this shows you have the right to a subscription process that is simple, clear, and easy to cancel.
- It also addresses “dark patterns” (tricks in website/app design where consumers are manipulated).
How might you be affected? — Eligibility and Action
You must meet the following three main criteria to be eligible for a refund:
- You are an Amazon Prime customer residing in the United States.
- You enrolled in a Prime membership between June 23, 2019, and June 23, 2025, and that membership was enrolled through the type of enrollment.
- flow challenged by the FTC, or you attempted to cancel your membership within that period but were unsuccessful.
- You used three (3) or fewer Prime benefits (such as watching Prime Video, using Prime Music, etc.) in the first 12 months after subscribing.
- If you meet these criteria, you may receive an automatic payment, and this will happen by December 25, 2025.
- If you used more than 3 but fewer than 10 benefits, you can fill out a claim form, but the payment amount may be less.
What should you do?
Currently, no action is required if you are eligible and fall under the automatic payment category, the process will be handled automatically by Amazon/FTC.
But beware of scams no one will send you a claim form requiring an upfront fee. The FTC or Amazon will not do this. Check your Prime membership history when you subscribed, through which enrollment flow, how many benefits you used, etc. Save these records if possible.
If you used fewer than 3 benefits, you will likely be eligible for automatic reimbursement; if you used 3-10 benefits, complete the claim form process when you receive notification.
If you did not cancel your membership on time or had difficulty canceling it, you may be eligible for a claim, which will be evaluated based on your benefit usage.
What will you receive? — Nature of the Reimbursement
Maximum amount: Approximately $51 per person (around that amount)—if you are automatically eligible.
Two layers of payment:
- First: Automatic payment—eligible individuals will not need to take any further action.
- Second: Payment via claim form—those whose usage or enrollment flow was “less common” or involved “slightly more benefits” will have this option.
- Target timeframe for payment: Automatic payments should be made by December 25, 2025.
Following the payment, Amazon will have to improve its enrollment and cancellation process—such as a clear “No, I don’t want the subscription” button, full disclosure of subscription terms, and an easy cancellation process.
Expert Opinions and Criticisms
- Some experts have said that the $2.5 billion amount, when viewed in the context of Amazon’s total revenue figures and subscriber base, may seem “very large” but for Amazon, it may only be a small, manageable amount.
- Meanwhile, the FTC chair called it “historic,” indicating that consumer rights against large companies are beginning to take decisive steps.
- Criticisms also include that Amazon did not admit wrongdoing, and the settlement was not subject to a court trial.
What changes can be expected in the future?
- There may soon be increased scrutiny on practices by companies like Amazon that involve automatically enrolling customers in subscriptions, charging hidden fees, and making it difficult to cancel subscriptions.
- Consumers will benefit from a more transparent subscription enrollment and cancellation process in the future and this is in their best interest.
- It also sends a message to other companies that if their subscription models involve consumer harm, the FTC or other regulatory agencies may intervene.
Conclusion
In short if you or someone you know subscribed to Amazon Prime in the US especially between June 23, 2019, and June 23, 2025 then this settlement is relevant to you. In this article, we’ve looked at what happened, why it happened, how you can qualify, and what steps you should take.
If you qualify, congratulations you have a chance to receive approximately $51. If you don’t qualify at all, this is still a learning opportunity for you: understand the subscription model being offered, take advantage of the benefits, and cancel on time if needed.
FAQs
Q1. What is this settlement about?
A. The U.S. Federal Trade Commission (FTC) and Amazon agreed to a $2.5 billion class action settlement to resolve allegations that Amazon misled customers into enrolling in Prime and made cancellation unduly difficult.
Q2. How is the $2.5 billion amount broken down?
A. Of the $2.5 billion, $1 billion is a civil penalty paid to the government, and $1.5 billion is allocated as refunds and consumer redress for affected customers.